http://search.deviantart.com/?q=by:Kanak2riang&section=today deviantART RSS for by:Kanak2riang en-us Copyright 2009, deviantART.com Fri, 11 Dec 2009 15:26:09 PST deviantART.com http://blogs.law.harvard.edu/tech/rss http://s.deviantart.com/minish/widgets/apple-touch-icon-precomposed.png http://Kanak2riang.deviantart.com/journal/17585393/ http://Kanak2riang.deviantart.com/journal/17585393/ Sun, 30 Mar 2008 07:47:37 PDT [link]

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/17534878/ http://Kanak2riang.deviantart.com/journal/17534878/ Thu, 27 Mar 2008 01:39:56 PDT
Problem Statements

1. CelDesign company needs graphic designers (multimedia) from UiTM Faculty to work with them on several types of graphics or multimedia materials.

-Multimedia for Minimo phones:
a) Wallpapers, background graphics
b) Icon sets and themes for the full User Interface
c) Ringtones

-Multimedia for CelDesign websites:
a) Flash animations and other promotional media
b) Help videos / flash animations for use in the Minimo phones.
b) Flash or web based user guides, online help manuals and for training.

2. Minimo is a new product and people do not know its presence yet.

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Project Objectives

1. To complete the design in and out of the Minimo product.
2. To remedy the Minimo's weaknesses
3. To create new identity for CelDesign company and its product.
4. To promote the product (Minimo)

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Creative Solution

Tagline: Mini my nimo

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Items:

Corporate Identity

1. Minimo logo

2. Minimo mascot

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Multimedia for Minimo phones:

3. Wallpapers / background graphics:

a) Wallpapers

b) Animated Wallpapers

4. Icon sets:

a) Messages
*Inbox
*Compose
*Outbox
*Draftbox

b) File Manager
*Background
*Images
*Ringtones
*Wallpaper

c) Media Player
*MP3
*Songs
*Playlists
*Artists
*File
*Video

d) Set-up
*Tonesetting
*Display
*Calls
*Security & Locks
*Networks

e) Applications
*Alarm
*Calender
*Tasks
*Calculator
*Notes
*Worldclock
*Exchange
f) WAP
*Bluetooth
*WiFi
*NFC (Near Field Communication)
*Internet Browser

g) Games

h) Camera

i ) Contacts

j) Propose idea to client: MPB and Nimo

5. Themes for the full User Interface:

6. Ringtones

7. Flash animations (minimo mobile ineractive)

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Multimedia for CelDesign websites:

8. Product Brochure online (in minimo website)

9. Help videos / flash animations for use in the Minimo phones.

10. Fun & Downloads site

11. Redesign Celdesign Website

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Other promotional media:

12. Interactive Floor Advertising

13. TVC

a) 3 Teaser Ads

b) Product Ads

14. Alternative Ads

15. Radio advertising

16. Event setting up in 3D

17. Online Advertising (link to Celdesign website)

a) Banner ads

b) Animated Teaser Ads

c) Animated Launch Ads

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/17534866/ http://Kanak2riang.deviantart.com/journal/17534866/ Thu, 27 Mar 2008 01:38:11 PDT
Strengths & USP (Unique Selling Proposition/Point):

1. Storage 8GB memory and High Speed USB

2. 4 Band EDGE GSM phone

3. Tap n Go TM:
a) Minimo can pay for small purchases at convenience stores, public transporatation, Visa or MasterCard purchases.
b)Use Minimo TM to access your office building, login to your computer.

Weaknesses:

1. No 3G
2. No sound recorder
3. 2.0 mega pixels

According to my research at Sony Ericsson's mobile shop, market now is running for 3.5G and 5 megapixels. But Minimo has it own reasons:

1. The mobile device market (and mobile phone market) is overload with new technology, yet consumer are not rushing to adopt these new technologies because:
a) They want simpler product/ services, not the increasingly complicated "smartphones" which are developed by tech oriented companies.
b) They want cheaper services or more services or more services for the same price. They do not want to pay more for anything. Most middle class consumers are paying too much already for mobile services (mostly voice and SMS) and will only consider new products if they are free or cheaper that existing services.

2. By comparison, 3G has been a commercial failure because it is complicated, costly (expensive handsets and higher service costs) and offer limited added value (nobody will use video calls while walking, driving or in the train, web browsing is still unattractive on a small screen watching TV on a phone has limited appeal).

3. Most of these new features come with a price increase or additional usage costs which make them even more unlikely to succeed in a marketplace where consumer already feel they are paying too much.

CelDesign focus is to use existing technologies (EDGE and/or 3G networks, WiFi, NFC, multimedia) and provide unique new service integration delivering free or low cost services to consumers, together with service providers.

Opportunity/ Potential:


Threats:

1. Nokia
2. Sony Ericsson

1.
3.
4.

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/17522595/ http://Kanak2riang.deviantart.com/journal/17522595/ Wed, 26 Mar 2008 09:29:40 PDT
The CelDesign is introducing three consumer mobile phones models which are M1, M2 and M3. So, to do the multimedia project they had choose for me to do M2 product.

M2 platform: "WiFi, great Multimedia mobile payment/ NFC below USD200/RM700"
Mid range multimedia platform:
monocore ARM9 baseband with support for 2M pixel camera, Bluetooth 2.0 with stereo headset support, 320x240 QVGA OLED LCD, full keypad , EDGE Quadband . Supports up to 4GB Micro SD. WiFi, VOIP and NFC smart card.
WAP and web browser, MMS, IM and Email, Java MIDP 2.0. Configurable/ modular software platform for easy customization by Operator / end user.

Music Everywhere:
-MP3 Music player with 2, 4 or 8GB memory and High Speed USB
-Concert Sound and Equalizer.
-Bluetooth Stereo and WiFi with music streaming.

Superior Imaging:
-AMOLED screen with 5000:1 contrast ratio. So you can see clearly everywhere.
-2 Megapixel camera with autofocus and LED Flash.
-MPEG4 video record and playback

Connections Everywhere:
-4 Band EDGE GSM phone, Bluetooth 2.0, WiFi and NFC (Near Field Communications)
-Internet browser, Instant Messaging and E-mail everywhere.

Touch n Share TM:
-Simply touch a friend's Minimo and instantly share your business card, pictures, music or videos.

Tap n Go TM:
-NFC opens up a new world of convenience. This minimo can pay for small purchases at convenience stores, public transportation, Visa or MasterCard purchases.
-Simply wave your Minimo TM and be on your way.
-Get rebate coupons, online movie tickets, free digital conent and more with participating vendors...
-Use your phone to access your office building, login to your computer...

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/17520178/ http://Kanak2riang.deviantart.com/journal/17520178/ Wed, 26 Mar 2008 04:32:10 PDT
I choose Cellular Design as my client because they need graphic designers (multimedia) from UiTM Faculty to work with them on several types of graphics or multimedia materials.

-Multimedia for Minimo phones:
a) Wallpapers, background graphics
b) Icon sets and themes for the full User Interface
c) Ringtones

-Multimedia for CelDesign websites:
a) Flash animations and other promotional media
b) Help videos / flash animations for use in the Minimo phones.
b) Flash or web based user guides, online help manuals and for training.

Client: Cellular Design Sdn Bhd.

Cellular Design Sdn Bhd. as known as CelDesign develops wireless mobile devices and customized solutions for new wireless applications and markets. Their focus is to increase functionalities through modular customizable software module and solutions for various user groups.They plan to introduce new designs regularly to give consumers more choices.They also are developing a family of accessories (Music docks, chargers, headsets, etc.)

CelDesign Product: Minimo

Their new Minimo products offers audio and video playback, high speed USB and up to 8GB memory (with USB drive function), WiFi (with internet and VOIP/ SIP) and NFC (smart card) fuctionalities. their minimo design has customizable front ccovers which can be changed easily by consumers. Their phone has a fully customizable User Interface and they will provide multiple User Interfaces for different cosumers as well as advanced graphic or look customization.

For more information go to: [link]

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/17486969/ http://Kanak2riang.deviantart.com/journal/17486969/ Mon, 24 Mar 2008 05:56:11 PDT
My first evaluator told me that my problem statement was not persuasive and she was not happy that I picked Sony Ericsson as my client.

The second evaluator also thought that Sony Ericsson was not an ideal client for the project as the company is already well established. In fact, they have been ranked among the top 10 mobile phone producers in the global and have advertising company which is Saatchi & Saatchi. They can solve their own problem by themselves. He said that I should choose client which has problems and weak, so that my design will helps the company to move further. He suggested me to change my client.

Evaluator 3 suggested me to change my client too. If I want to go on with Sony Ericsson, my design must better than their design, if not you will have a big problem. "Go to Minimo product. Create the design solution. Do it as soon as possible"

It's hard for me to change the client because the project dateline is nearer and I had done a lot of research on Sony Ericsson Z555i product. Then, I started thinking and thinking... If one evaluator suggested me to choose different client, i no need to do that because 1:3. The problem is 3 evaluators suggested me to change for different client. So, before I've got a very big problem in the end I make my decision to change my client to CelDesign Sdn Bhd which their product name is Minimo.

My review 1 results: [link]

My review 1 presentation i : [link]

My review 1 presentation ii : [link]

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/16922600/ http://Kanak2riang.deviantart.com/journal/16922600/ Sun, 17 Feb 2008 00:54:01 PST
Problem Statements

1. Even though Sony Ericsson sounds like the most popular mobile phone company, it is actually the second most popular and profitable phone maker behind Nokia.

2. Nokia Prism series have a same design concept with Sony Ericsson Z555i which is diamond shaped design but Z555i's outlook design is too simple and old feshion compares to Nokia's Prism series.

3. Sometimes, Sony Ericsson has lack of promotion for some its mobile phone. For example not many of us know that Z558i has the convenience of writing messages with touch screen handwriting recognition. The problem is its advertising pamphlet just showing the Z558i's outlook design but there's no touchscreen pen besides the phone. This will affect viewer's attention. I'm the user of Z558i and I've founded that Z558i's touch screen handwriting recognition is an interesting feature. We're not only can write the ABC capital letters and 123 numbers, but we also can write chinese letters. This is good because we can learn how to write letters in Chinese.
[link]

4. Because lack of promotion, mobile phone's accessories shops do not sell a casing for Z558i. They just sell for Z550i. Even though the shape is look alike, its front casing just not fit at all and after using the casing in several days without dropping it, the cracks suddenly appears at the front of the casing. Hopefully, Sony Ericsson will provide a mobile phone casing for each of their mobile phone series.

5. Although Z555i is an upcoming model for the year of 2008, it has only 1.3 megapixel and no 3G. Now the hand phone market is running for 5 mega pixels and 3.5G.


Project Objectives

1. To bring up Sony Ericsson to the top of the mobile phone ranking and make sure that this company will achieve their aims to move up rankings in 2008.

2. To remedy the Sony Ericsson's and Z555i's weaknesses in promotion, design and features.


Creative Solution


Items:

Coorporate Identity

1. Redesign brand logo of Final Fantasy13, Fabula Nova Crystallis


Multimedia:

2. Website Sony Ericsson – Fun & Downloads: Animated Wallpapers, Theme, Games, Ringtones

3. Accessories for Z555i Crystallis

4. Model Mobile Cover Z555i Final Fantasy 13

5. Final Fantasy13 Mobile Interactive Theme

6. Pocket book interactive feature for muslim especially teenagers.


Advertising Campaign:

Above the line:

7. TV Commercial- Teaser

8. TV Commercial- Casing (Final Fantasy 13 theme)

9. Interactive Floor Advertising

10. Press Advertising

11. Print Advertising

12. Online Advertising


Below the line:

13. Standee

14. Poster

15. Brochure

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/16922521/ http://Kanak2riang.deviantart.com/journal/16922521/ Sun, 17 Feb 2008 00:40:47 PST
Strengths & USP (Unique Selling Proposition/Point):

1. It has "Gesture Control" which means that it has an interaction without touching. Simply, by waving your hand over the Z555i can mute an incoming call or snooze the alarm. Sony Ericsson promises that "it works like magic!"

2. It has new style-conscious diamond design and interface design features that are very different than any previous Sony Ericsson's mobile phone.

3. Everchanging themes to suit the season. The themes will change automatically every season.

4. Z555i is complete with essential features, such as:

- Camera:
1.3 megapixel, 4x digital zoom and picture blogging (a function that lets you take a
picture and send it to a live blog).

- Entertainment:
3D games and Java (add extra aplications and games to your phone)

- Communication:
Polyphonic ringtones, speaker phone and Vibrating Alert.

- Music:
Bluetooth Stereo A2DP (music from phone to headset over a wireless connection),
Media Player and Play Now.

- Connectivity:
Bluetooth technology, Modem, USB Mass storage and USB support.

- Design:
Navigation key, picture wallpaper and wallpaper animation

- Internet:
WAP 2.0 (a mobile internet standard enabling you to access specially designed
internet sites WAP 2.0 supports colour and interactive lists)

- Messaging:
MMS (Multimedia Messaging), sound recorder, SMS (text messaging)

- Organiser:
Alarm clock, calculator, calendar, notes, phonebook, stopwatch, tasks (list of things to
do) and timer. The Z555i is tri band (GSM 850/1800/1900) and it supports EDGE
networks.

5. The Z555i's has outside display which shows you who is calling even without opening the clamshell. When it's in idle mode, the outside display remains discretely invisible.


Weaknesses:

1. The Sony Ericsson Z555i is a simple and old fashion phone.

2. It has camera with 1.3 megapixels.Most phones equipped with a camera nowadays have 2.0 megapixels or more.

3. Small screen which is 176 x 220 pixel, 262 144 color TFT.

4. No 3G

Actually, all the weaknesses are not a bad specifications, but it does position the Z555i in the lower end of the midrange market. According to my research at Sony Ericsson's mobile shop, market now is running for 3.5G and megapixels.


Opportunity/ Potential:

Sony Ericsson Z555i has its own unique features and design-style but if Sony Ericsson try to remedy all the weaknesses with creative and innovative ideas with adding up more interesting features, i'm sure that Z555i will get market and give Sony Ericsson company a huge amount of money.


Threats:

Nokia is a great competitor to Sony Ericsson.

1. Today, Sony Ericsson is the second most profitable phone maker behind Nokia and has achieved this status because of its growth in high end handset market.

2. In 2007, Sony Ericsson had surpassed Nokia to become the most profitable mobile phone maker in terms of net profit rate, and behind Nokia in gross profit. It had been achieved by her marketshare growth in high end handset market.

3. Sony Ericsson Z555i's has the same concept design with Nokia's Prism series which is diamond-shape design concept.

4. Nokia's prism series outlook design is more attractive as compared to Sony Ericsson Z555i.

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/16922417/ http://Kanak2riang.deviantart.com/journal/16922417/ Sun, 17 Feb 2008 00:25:33 PST
"The Z555i is designed to reflect your look and attract attention. We've created it for people who are looking for a beautifully designed phone that reflects their personal style and does not compromise on features or performance," said Sven Totte,Sony Ericsson's Head of Style Marketing

Click here to see the Sony Ericsson Z555i (Black Diamond) in 360º spins: [link]

Click here to see the Sony Ericsson Z555i (Black Diamond) video:
i) [link]
ii) [link]

Click here to see Sony Ericsson's Z555i (Dusted Rose) and its mobile interactive:
[link]

Click here to see the Sony Ericsson Z555i new tv commercial demo:
[link]

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/16922252/ http://Kanak2riang.deviantart.com/journal/16922252/ Sat, 16 Feb 2008 23:59:36 PST
Click here to see Sony Ericsson's logo meaning and the logo's creator: [link]

Sony Ericsson Company’s global management is based in Hammersmith, London and it has research and development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, India and the United Kingdom. Sony Ericsson has approximately 8000 employees worldwide. With a 43% annual growth rate, it became the fastest-growing mobile vendor in Q3 2006 compared to Motorola with rate of 39%.Today, Sony Ericsson is the second most profitable phone maker behind Nokia and has achieved this status because of its growth in high end handset market. The company's current President as of November 1st is "Hideki Komiyama", who will be replacing "Miles Flint" and the Corporate Executive Vice President of the company is "Anders Runevad". The company's global advertising is Saatchi & Saatchi.

Click here to see Sony Ericsson's Presidents: [link]

Here is the list of Sony Ericsson phones' codenames that available in the internet:

D Series- "Deutsche Telecom"
F series- "Vodafone"
J series- "Junior"
K series- "Kamera" (in Swedish)
M series- "Messaging"
P series- "PDA"
R series- "Radio"
S series- "Slider/Sweivel"
T series- "T'ala" ("Talk" in Swedish)
V series- "Vodafone"
W series- "Walkman"
Z series- "Clamzhell" ("Clamshell)

Click here to see how to read Sony Ericsson's naming convetion: [link]

Sony Ericsson financial information
2004- 42 million units
2005- 50 million units
2006- 74 million units
2007-103.4 million units.

According to the Swedish Magazine M3s issue 7/2006, Sony Ericsson is the best-selling
phone brand in the Nordic countries, followed by Nokia. According to the IT research firm Gartner, in the third quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world after Nokia, Motorola and Samsung. It held a 9% global market share.

]]> ~Kanak2riang http://Kanak2riang.deviantart.com/journal/16922208/ http://Kanak2riang.deviantart.com/journal/16922208/ Sat, 16 Feb 2008 23:53:17 PST Lecturers: Mr Ruslan Abd. Rahim (Prof. Madya Dr) & Miss Farrah Aini Lugiman

On early January 2008: Project Brief : [link]

]]> ~Kanak2riang